This is the whole practice on one grid: every service we offer, mapped against every seat in the structure. Run your finger down your own column and you will learn something most operators discover far too late, which is how many distinct areas of legal work their business actually touches. A solid mark is work we perform directly for you. A hollow mark is work that still reaches you through the structure, whether you planned for it or not.
Before the grid, here is how the deal is actually built.
The telehealth model deliberately separates the business of selling from the practice of medicine, because in most states a company that is not owned by licensed professionals may not own a medical practice or direct clinical decisions. That rule is the corporate practice of medicine doctrine, and it is the reason the structure exists. Our job is to build it so that each party does only what it is permitted to do, and so that the agreements connecting them hold together when a regulator reads them side by side.
The storefront, or brand,
owns the customer relationship and the marketing, and typically collects the payment. It does not employ the physicians, own the medical group, or practice medicine. It engages the management company for non-clinical services through a platform or marketing services agreement.
The management services organization, or MSO,
supplies the non-clinical infrastructure: technology, marketing, administrative support, billing and collections, and day-to-day operations. It contracts with the medical group through a Management Services Agreement. That agreement must pay the MSO fair market value for services actually rendered, and it cannot give the MSO control over clinical decisions or a share of clinical fees, or the arrangement drifts into corporate practice and fee-splitting.
The professional corporation, or medical group (the PC),
is the licensed clinical entity. It is owned by licensed professionals, it employs or contracts the physicians and nurse practitioners, it holds the clinical relationship with the patient, and it issues the prescriptions. The PC signs the Management Services Agreement with the MSO and the clinical arrangements with its prescribers.
The pharmacy (503A or 503B)
dispenses the prescriptions. It typically contracts with the PC and its prescribers rather than with the storefront, so that nothing in the structure resembles paying for patient referrals. The clinically significant difference determination that supports a compounded prescription is made by the PC’s prescriber, not by the pharmacy or the brand.
The affiliate networks, vendors, and payment processors
are the connective tissue that moves patients, product, data, and money among the other four. Each of those flows is a place where a compliant structure can quietly become a non-compliant one, which is why they belong on the same map as everything else.
Three agreements hold the model together: the platform or services agreement between the storefront and the MSO, the Management Services Agreement between the MSO and the PC, and the pharmacy services arrangement between the PC and the pharmacy. Drafted as one connected system, the structure is defensible. Drafted separately by different lawyers who never compared them, the seams between the three documents are exactly where the money and the liability leak out. That is the problem this firm was built to solve, and the grid below shows every service that sits on top of it.